2.3 billion People will use a Smartphone by 2017. “People over 25 years old use a Smartphone about 264 times a day. People aged 15 to 24 years, 387 times a day. For this age group, the average sleep time is 10 hours; this is equivalent to handling a mobile phone every two minutes, “reports the TouchPoints.
- Accelerated Mobile Pages: a real influence on the mobile web
Apart from that, Google has already announced the development of its dedicated index for mobile sites, the Mobile-First.
Google AMP-enabled Web applications will load faster on mobile devices and reduce a significant bounce rate in referencing. Publishers will also benefit from increased visibility of ads and more visitors.
- The power of augmented & virtual reality
Technologies Augmented Reality and Virtual Reality has been a revolution in the gaming and entertainment industry last year. They will continue to radiate the mobile environment for 2017. Pokémon Go, iOnRoad, Sky Siege and myNav are just examples of AR games, likewise for Samsung Gear VR, Google Cardboard, Oculus Rift, VR devices that are still popular.
Digi-Capital has revealed statistics on the AR and VR software market for the next few years. Although the virtual reality is not growing rapidly, the development of AR applications will probably be at its peak by the end of the year.
- Artificial intelligence will become real
Artificial Intelligence will anticipate the natural Intelligence of man. According to Gartner, there was an increase of more than 300% investment in AI in 2016. Through the use of cognitive interfaces in complex systems, the AI will provide professionals with revolutionary ideas very close to reality.
Because of these advantages, Google, IBM, eBay, and Facebook have been able to implement AI projects in collaboration with other industry start-ups.
- Mobile application: a “cloudy” market
The cloud will contribute not only to the exploitation of computer data but also to the evolution of mobile applications. Today we can expect powerful mobile applications that directly recover data from the cloud to ease the internal memory of smartphones. Google Drive, DropBox, and Microsoft OneDrive are just the tip of the iceberg.
Cisco reports that cloud applications will generate more than 90 percent of total mobile data traffic in 2019 and mobile cloud traffic will grow 11-fold with a 60 percent annual compound growth rate (CAGR). Put simply, the cloud will always be in fashion for mobile applications for the rest of this year.
- Focus on mobile app security
According to a study by HP, 70.6% of applications can freely access external storage and 94.7% of these applications use unauthorized authentication for access. Indeed, hackers will tend to exploit this vulnerability in Mobile Apps to get their hands on the confidential data of users.
This is one of the trends that will influence the security of mobile data for this year.
- M-Commerce: New Standard for Online Commerce
The m-commerce or mobile payment has already seduced consumers in recent times. Instead of using credit cards, customers prefer to buy via Google Wallet or Apple Pay.
The m-commerce payment devices will take a different form in 2017. Beyond predictive analysis and data collection before purchase, mobile technology will play an important role in m-commerce and customer loyalty.
- The growth of the Internet of objects
The adoption of cloud-based applications will bring us to one of the latest trends in the mobile application that has a major impact on mobile developers in 2016: the Internet of Things or the future of connected objects.
Analysts predict that IoT will rise from $ 157.05 billion in 2016 to $ 661.74 billion in 2021 with a compound annual growth rate of 33.3%. Most IoT devices will be managed by smartphones. This is a relevant clue about mobile app trends for this year.
- Beacon: The growth of location services
Known as Beacon, location-based integrated services applications such as Apple iBeacons or Google Beacon are very popular.
Wi-Fi will no longer be limited to hotels, railway stations, points of sale or health centers, but goes beyond traditional user requirements. It will serve location information relevant to users. The operation of Beacon is very simple to understand.
This advanced technology will be a key factor in marketing a personalized App and will undoubtedly be one of the most beautiful mobile market trends for 2017.
To be fashionable, it will definitely be beneficial for IT companies or mobile application developers to lean on previous points to have a better future, nonetheless for 2017.