More and more time spent on mobile devices
If for a long time, it was on the computer that individuals spent most of their “digital time”, the mobile now accounts for 2/3 of the latter. Indeed, 50% of the digital time is spent on smartphone applications, 7% on tablet apps, 7% on smartphone web browsing and 2% on tablet web browsing.
This trend towards the predominance of mobile devices is true for all age groups except for those aged 65 and over, who are still 53% to prefer the computer.
Another interesting data, a mobile user spends an average of 2.3 hours per day on mobile applications, this hour volume reaching 3.2 hours among 18-24 years.
18-34-year-olds more likely to pay for a mobile app
If the discovery of new applications is mainly via the AppStore or the Play Store, the study shows that word of mouth and advertising are still very effective in promoting an application and boost the number of downloads.
As for the propensity to spend money on a mobile app, 18-34-year-olds lead the way with 64% having made at least one purchase in the last 12 months compared to 34% of 35-54-year-olds and only 20% 55 and over.
The highly concentrated use of mobile applications can partially explain this since the most used concentrate 49% of the time spent on his smartphone (65% on a tablet) and a mobinaute devotes 77 to 80% of his time to his 3 favorite applications.
The most popular apps in 2017
Unsurprisingly, the ranking of the most popular applications in 2017 highlights the giants of the web namely Facebook, YouTube, Facebook Messenger, Google Search, Google Maps or Instagram.
But when it comes to must-have apps to absolutely own on your mobile device, Amazon and Gmail point the nose and this at the same time or other apps are gaining ground like Waze, WhatsApp or Uber.
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