Mistakes to Avoid in Landing Page Design

Mistakes to Avoid in Landing Page DesignHere are some tips to improve the design of your landing page.

  1. Long loading time

The loading time of a page plays an important role and this is a factor that will decide whether a visitor will stay on your site or not. In fact, over 83% of visitors expect a web page to load in 3 seconds or less and more than 40% of visitors drop a web page if it takes more than 3 seconds to load. To do this, you need to optimize caches and your mobile browser uses local memory to cache resources to avoid unnecessary server requests.

According to Google, page speed is a key element of your landing page experience and has a significant impact on your AdWord quality level.

  1. A complicated and messy design

For design, it is simple and easy to read:

A title and (optional) subtitle, A brief description of the offer, At least one support image, Supporting elements such as testimonials or security badges (Optional) and most importantly, a form to have the information of visitors

  1. Not attractive enough

To have attractive content, focus on the values of your products and services. Indeed, instead of promoting the main features of your solution, promoting the value of it is advisable.

  1. Overestimating the Number of People Who Will Watch Your Video

A video is a big part to comprise on your landing page. If your video is well produced and sends the right message, you can absolutely count on it increases your conversion rates. What you may not be considering, however, is that it will only have this effect on the people who actually click on the video and watch it. Unfortunately, not everybody will do this. In fact, there is a good chance that few people will watch your video. So, by all means, include your video, but don’t rely on it to communicate your message in its entirety. You have to design your landing page content so that people are compelled to convert whether they opt to watch your video or not.

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  • Providing browsing and searching functions that help visitors find what they are looking for.
  • Using interaction designs that engage users and make the site inviting.
  • Empowering content editors to easily add content to the site, keeping it fresh.
  • Using appropriate lead-capture, source-tracking, and e-commerce techniques.

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