How to Promote the Mobile Application of your Business
Just like a web page, if we want our company app to be known and, above all, have downloads; we will have to make an effort to appear in the search results offered by the different Apps Store. To begin with, if we want customers to download and interact with our app, we’ll have to make sure they meet certain requirements.
TIPS FOR PROMOTING YOUR MOBILE APP
One of the biggest fears we face once we have published our app is the dreaded indifference, and see how the days go by and our app is disappearing among other millions with hardly any downloads. If we want to avoid this risk, pay attention to the following 10 steps that will help you promote your mobile application and increase the number of downloads to the maximum.
CHOOSE THE MOST APPROPRIATE NAME FOR YOUR BUSINESS APP
Nothing better than choosing a good name, which defines your app effectively. To do this, we must take into account these factors:
- The name of your mobile application must be unique and easy to pronounce, so that the customer can remember it.
- You will need to include the most important keywords or keywords in your business.
- Make sure the name does not exceed 12 characters.
- Beware of trademark rights.
- Include SEO (Search Engine Optimization): If you want to increase the visibility of your application in the respective search engines of applications, you must include those terms that the consumers use to look for your services. In fact, the SEO concept adapted to the mobile channel already exists: ASO (App Store Optimization).
When promoting your app you will have to choose a category and a subcategory. Although it seems simple, the choice of category can be decisive for the promotion of an application, so, before you have to think about what category your potential customers are; to locate it in the most relevant for your business and obtain more of downloads.
DESIGN A GOOD ICON AND USE SHOCKING SCREENSHOTS
We all know the importance of first impressions and in the business world are paramount. Visual design can be the key to a customer’s buying decision and in the case at hand, the first image of your app is the icon you’ll use in the store window.
The app icon design will make the difference between other applications at first glance, and it should be attractive enough to stand out from the crowd of similar icons with which it will compete. The icon should convey the style and purpose of your app, and if you want the customer to decide to download or buy, it is very useful to include several screenshots that describe the operation of the app. Try to use informative screenshots about the application and in turn, generate curiosity.
DESIGN A SIMPLE AND ATTRACTIVE LANDING PAGE
If you are promoting your application you will need at least one landing page that explains in the most clear and concise way what you can offer your potential customers.
PROMOTE YOUR APP BY CREATING A BLOG AND SHARE ON SOCIAL NETWORKS
Make the most of your blog by writing content that interests your potential customers, so you can hook them up with useful information. And once you start receiving organic views of the blog, you can include a banner from your landing page and you will see how the downloads of your app will increase.
Use social networks to promote your application: Facebook, Twitter, Linkedin and Google Plus, are essential. In addition, you can include a link to your application in all the profiles that you have in the most relevant social networks to help you in the promotion. Another good idea is to create a board in Pinterest with images of the blog, info graphics or all kinds of visual contents that are related to your app.
- PUBLISH APP REVIEWS ON WEBSITES, BLOGS AND SPECIALIZED SITES
In the long run, this step is the one that most can contribute to the promotion of your app. Appearing on websites and specialized sites is the best way to get to know and get to increase your downloads.
- CREATE A VIDEO OF YOUR MOBILE APPLICATION
To differentiate yourself from the rest, another good option is to create a video about your app. It does not have to be a video tutorial or explanatory, try to use the creativity and create a fun video, invite reflection, contain a message and be shocking. The video can help the client to feel identified and interested to know more about your application.
- OFFER A PROMOTIONAL OFFER
If your app is paid, you can offer a launch offer to encourage customers to buy.
- USES MOBILE APPLICATION ANALYSIS TOOLS
Leading app stores, the App Store and Google Play, offer basic analytics tools to help you understand the reach of your app, its performance, distribution, and profitability. The most recommended are:
- HIRE PAID ADVERTISING FOR YOUR MARKETING PLAN
To promote your mobile application, in addition to the above options, you can also resort to paid advertising. One of the most recommended is found in Google Adwords, as it offers the AdMob search engine to promote your app and generate more downloads.